What We Did
Total Restoration’s founders had spotted something their competitors had missed: a genuine gap in the local market for specialist damp and mould restoration services. With previous business experience under their belt, they knew the opportunity was there, but they needed to move quickly. To hit the ground running, they required a complete digital presence from day one: logo design, social media profiles, a Google Business Profile, and a website that could compete immediately. Their design brief was clear, professional enough to build trust, but with a touch of personality that would set them apart from traditional home services companies.
The challenge was creating a web presence that worked hard for a brand-new business. Potential customers searching for damp and mould specialists need reassurance fast: who are these people, what exactly do they do, and can they be trusted? The name “Total Restoration” is broad, so the website needed to clarify their specialist services immediately. The goal was a site that converts visitors into enquiries without overwhelming them with information.
We built a lightning-fast static site using Astro, ensuring instant page loads that give Total Restoration a technical edge over competitors from launch. Every image is optimised through Astro’s image components, converted to modern formats for maximum speed without sacrificing quality. The design strikes the balance they requested: slightly rounded corners and a distinctive burgundy and navy colour scheme that feels approachable without losing professionalism. We created dedicated service pages that don’t just list what they do, but explain why each service matters and how it benefits homeowners dealing with damp and mould issues.
Complete Digital Foundation
Beyond the core pages, we built out a gallery showcasing their work, a reviews section to build social proof as testimonials come in, and an About Us page featuring the founders’ story and photos to add that personal touch that separates small businesses from faceless corporations. The site architecture is straightforward, making it easy for the owners to understand how everything connects. We also handled their complete digital setup, designing their logo, establishing their social media presence, and optimising their Google Business Profile to ensure they appeared in local searches from day one.
Total Restoration now had everything they need to capitalise on the market gap they identified. Their website, social media, and Google Business Profile work together as a cohesive system, giving them immediate visibility in a space with limited competition. For a brand-new company entering a specialist market, they’re positioned exactly where they need to be: professional, accessible, and ready to capture customers actively searching for the exact services they provide.