What We Did
Moore and Son had built a solid reputation through Facebook and word-of-mouth referrals, but without a website, they were invisible to the majority of customers searching for painting services online. Every competitor with a web presence had an advantage, appearing in Google searches, showcasing their work, and capturing customers at the crucial research stage. The owner knew he needed a professional online presence but, as a non-technical tradesperson, wasn’t sure where to start.
The brief was refreshingly straightforward: create something professional that matched the business’s quality without being flashy or overcomplicated. For a small painting company, the website needed to do three things exceptionally well, look trustworthy, showcase their work clearly, and make it effortless for customers to get in touch. The real challenge was ensuring this first-time website could compete with established competitors in local search rankings from day one.
We built the design around the company’s van, a clean white and black colour scheme that immediately communicates professionalism and attention to detail. The aesthetic choices were deliberate: sharp corners instead of rounded edges, generous white space, and a restrained palette that lets the project photography take centre stage. The homepage gives potential customers everything they need to make a decision, recent projects, genuine client reviews, and a WhatsApp contact button prominently placed in the hero section for instant enquiries.
Built for Performance and Discovery
The site runs on Astro with a no-backend approach, prioritising speed and search visibility. Every image is automatically converted to WebP format through Astro’s image components, ensuring fast load times without sacrificing visual quality. Rather than embedding a sluggish Google reviews widget, we hardcoded the testimonials directly into the site. This counts as original content for search engines whilst keeping page speeds lightning-fast. Beyond the website, we set up and optimised their Google Business Profile, working with the owner to collect genuine customer reviews that would boost their local search presence.
The results exceeded expectations. Within months, Moore and Son climbed the rankings on both Google Search and Google Maps for key local painting terms. The website consistently scores in the green across all PageSpeed metrics, giving them a technical edge over competitors. Today, 50% of their traffic comes from organic Google searches, customers they would never have reached through Facebook alone. The owner went from relying solely on referrals to having a steady stream of qualified leads discovering them online, transforming how the business attracts new customers.