What We Did
HenchTechGuy had built a solid following on social media, sharing fitness advice, training tips, and documenting his own journey. But posting content to an audience of passive consumers wasn’t enough. He wanted to work directly with people who were serious about transforming their fitness, providing the kind of personalised support that actually gets results. The shift from content creator to online personal trainer was natural, but social media alone couldn’t support this new venture. Potential clients needed more than Instagram posts. They needed proof of results, transparent pricing, clear service offerings, and crucially, an easy way to book consultations without endless back-and-forth messaging.
The brief was straightforward but essential: create a central hub where everything a potential client needs lives in one place. We needed to showcase client transformations and testimonials to build credibility, clearly outline the different ways he could help people, present pricing transparently so there are no surprises, and make booking an online consultation as frictionless as possible. For someone transitioning from free social media content to paid personal training services, the website needed to position him as a professional coach worth investing in, not just another fitness influencer.
We designed the site with one primary goal in mind: getting visitors to book a consultation. A prominent call-to-action sits in the header, visible at all times as users browse the site. The navigation is deliberately simple, guiding visitors through exactly what they need to know: services, results, pricing, and booking. Each pricing tier clearly outlines what’s included, removing any ambiguity about what clients get for their investment. Given his social media background, we ensured his platforms were highly visible in the header, making it easy for visitors to explore his content and build familiarity before committing.
Brand Identity and Performance
Beyond the website structure, we designed HenchTechGuy’s logo from scratch. The name lent itself perfectly to a symmetrical “HTG” mark that’s simple, memorable, and distinctive. The logo gives him a cohesive brand identity across his website and social platforms, elevating his presence from casual content creator to established fitness professional. As always, we built the site with performance as a priority. Fast load times, optimised images, and clean code ensure visitors aren’t waiting around, which is especially important for mobile users discovering him through social media.
HenchTechGuy now has a professional foundation that social media alone could never provide. Instead of potential clients endlessly scrolling through posts trying to piece together what he offers and how much it costs, everything lives in one organised, accessible place. He can confidently direct enquiries to his website, knowing it answers their questions and converts interest into bookings. In a crowded market where many online personal trainers either have no website or one that performs poorly, he’s positioned himself as a serious, professional option with a brand identity and digital presence that reflects the quality of service he provides.